About Us

Five Decades of Heat, Design & Partner Support

ActiveFlame PRO draws on more than 50 years of industry experience to engineer electric fireplaces and outdoor heaters that perform in the real world—on job sites, in showrooms, and in homes. As part of the JR Home family, we understand what it takes to build products that sell, install smoothly, and delight end users.

Built for Modern Living

Our electric fireplaces deliver clean, vent-free heat—no chimney, no gas line—making them ideal for condos, renovations, and multi-unit developments. Multi-design, flexible install options, and smart feature sets help pros spec, and deliver projects efficiently.

Comfort That Extends Outdoors

ActiveFlame PRO products bring year-round warmth to contemporary homes, from cozy interiors to inviting outdoor spaces—maximizing comfort and usability in every square foot. 

Designed for Consumers and Builders

Every product starts with two audiences: the people who enjoy it and the pros who have to install, service, and stand behind it. Expect:

• Reliable, durable materials suited for real-life use.

• Installation-friendly designs that save time on site.

• Modern features homeowners ask for—and upsell potential for you.

• Reliable performance backed by responsive partner support.

Let’s Build What’s Next

Whether you’re outfitting a multi-phase development or expanding your product program, we’re ready to help. 

Partner with ActiveFlame PRO and grow with confidence.